I first met Laura Mildon at a race expo a few years ago, right after she had created and begun to market Island Boost. I was immediately sold. In case you're unfamiliar with it, Island Boost is a different way to fuel during your runs or any other type of activity or workout. I have never liked using traditional gels or gus or hydration fluids. For one thing, I think they usually taste icky (fluids) or are thick and hard to get down. Then there's the fact that gus and gels do bad things to my insides, especially during a race. Especially if that race is at any kind of elevation where my stomach is already iffy. In fact, it was the fact that she couldn't stomach (literally!) gus and gels that caused Laura to formulate Island Boost in the first place.
Island Boost is an all natural product, made up of high quality incredients such as glucose, fructose, baby coconut water, and fruit juices. It's liquid, rather than a gel or a gu, and you don't have to chase it down with a certain amount of water to make it work. It absorbs into your system and you get the initial benefit of the glucose within 5 minutes or so. The fructose helps prevent any kind of sugar spike and then fall, the coconut water hydrates and helps balance electrolytes, and the fruit juices means it doesn't taste like coconut water, an added benefit for those of use who hate that taste. What does it taste like? Well, it's sweet. Really sweet, especially if you're trying it at an expo. Somehow, though, in the middle of a race, it doesn't taste nearly as sweet because your body is craving that glucose and fructose for fuel. What I love about it is that there are no stomach or intestinal issues with it. Ever. Guaranteed!
In response to lots of requests, Laura has worked hard and formulated a new CHOCOLATE flavor of Island Boosts (you might guess that there won't be any fruit juice in that one!) I'm so excited to taste test this new product (and rest assured, I'll be letting you all know how it is when it gets here next week!) that I can hardly stand it. Unfortunately, the costs of producing the chocolate flavor are more than 70 times what any of the other flavors cost. This is due to in large part to the high cost involved in manufacturing any chocolate product in the state of California. It's insane.
I was thrilled when Laura told me that she was going to go with crowd funding through Indigogo to help fund getting the Chocolate Island Boost off the ground and into production for general sale. I am such a huge fan of this product that I'm thrilled with the chance to jump in and help fund this fantastic product. Take a look at the campaign and consider putting some of your $$ towards this fantastic endeavor. You WON'T regret it. I promise!
Indigogo Chocolate Island Boost campaign
